The past year has been difficult for both people and brands worldwide. Regardless of what is currently happening throughout the world, there will always be times of instability for businesses. Instead of focusing your energy on these negative occurrences, learn to find better ways to connect with your audiences.
Today our daily routines may look drastically different from what they were this time last year. What we considered to be normal is starting to look much different now. We have to start telling our stories differently, with care to listen to our audiences. Here are two simple ways to tell a story during a crisis.
It’s helpful to know what your audience is going through during a deeply sensitive time, not only for your benefit, but for theirs. Already this year, divorce rates are rumored to be rising in the United States, and businesses are beginning to fall apart. Be aware of your language and image as you interact with your audiences in times of crisis, this will help them want to continue to connect with your brand.
Doing your best to highlight happy stories during a difficult time is exactly what your audience needs and hopes to see. Choose to integrate happy customer stories or positive impacts that your brand has made in someone's life. What stories does your audience need to hear? How can you begin to curate more of them?
Choosing to focus on your audience during a particularly difficult time will increase their faith in you as a brand. Do your best to tell uplifting stories to help your audience have a positive outlook and your brand, as well as your audience, will continue to grow.