Darth Vader was one of the most iconic “evil” characters of all time. His name reaches far beyond household fame, making appearances in TV shows, books and more.

The K-pop girl group, Blackpink, is rising to the international music stage, breaking world records with their dedicated following. With only about 20 songs out since their debut in 2016, we have to ask ourselves: how has this group grown so wildly popular? 

When you want your brand to reach the largest audience across different platforms, where should you maintain a presence? In the digital world there are many areas you can explore, but let’s highlight some of the most important.

There comes a time when every brand needs to consider making changes. For some, that may mean creating or refining the products or services they currently have, while others may look to change their purpose or messaging.