“Introvert” and “extrovert” have become very popular terms that people use to categorize personality types. Typically, introverts tend to be directed inward and find their energy within, whereas, extroverts tend to direct their energy outward and thrive in social settings. Because extroverts tend to be more open and talkative, they are often the first to be rewarded in a culture that values assertiveness. This doesn’t mean that introverts are incapable of doing things that are just as great. In fact, introverts possess many qualities that would help them build and maintain a strong personal brand.

Here are 5 ways introverts can build a personal brand:‍

Play to your strengths.

‍As introverts tend to be more reserved and observant, they make really good listeners. This skill proves valuable for when it is time to make thoroughly thought-out decisions that impact your entire brand.‍

Lean into comfortable communication.‍

The best part about living in the digital age is that there are countless forms of communication available. Introverts may find that writing an email is more comfortable than making a phone call. Choosing to use your most comfortable forms of communication will allow you to simultaneously recharge your energy.‍

Schedule content in batches so you get breaks.‍

Content creation can be exhausting, especially to an introvert. While extroverts may enjoy constantly spending time on social media, an introvert could easily find this exhausting. Use a content scheduler to schedule large batches of content, and then forget about it for a while.‍

Outsource tasks that exhaust you.‍

You may find that some tasks are exhausting, yet unavoidable. To remedy this, you may consider hiring someone trustworthy to do these tasks for you. In the end, your investment will be more than worthwhile. ‍

Get feedback from your favorite extrovert.‍

Introverts have many skills that can help them build a strong personal brand, however, it is still important to engage with extroverted audiences. Ask your extroverted friends for their feedback to ensure that you are actively appealing to both introverted and extroverted people.  

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Building a brand may certainly prove to be easier for someone with extroverted qualities, but it’s definitely possible for introverts, too. Introverts possess certain skills that enable them to communicate efficiently and create incredible things. There is no reason why an introvert can’t build and maintain their own brand.