Does your brand ask questions? As curious children, we were once insistent inquisitors of the world around us. It helped us learn and understand our reality. As we grew up, however, we became conditioned to ask less questions and give more answers. We needed to answer exam questions and speak up in interviews. Overall, we have become less curious. However, the science shows that those who ask questions are better at building relationships, have higher social intelligence, and promote understanding across groups of people.

Learn more about asking questions on my new project: 100 Good Questions - here on LinkedIn, Twitter and Instagram where we’re asking 100 questions about life, career and more. Follow along using hashtag #100GoodQ.

“Ask questions the other person will enjoy answering,” said Dale Carnegie, almost a century ago in his notable self-help book, How to Win Friends and Influence People. Asking questions is essential to help people learn from each other, and become more likable. For brands, asking questions can lend itself to building the community that backs your brand, motivating this community to keep telling your brand story.

Asking questions increases our emotional intelligence, which can lead to all sorts of benefits, many in the form of soft skills that let us step up from employees to leaders at work and in our communities. When it comes to our brand, strong emotional intelligence helps us create a positive impact with our audience. Aside from bringing the audience in by being curious and listening to what they have to say, asking questions helps us understand how to grow our brand.

Every personal brand has a lot to learn about becoming more curious. When your brand becomes a brand that questions and listens, it is a brand that can grow.

Read more on Forbes: Why Asking Questions Is Good For Your Brand And Your Career‍