Every company needs to invest in marketing to thrive in the industry. Whether you like it or not, the truth is that your target market will have a hard time getting to know your brand if you do not reach out to them.This is why you should always think of strategic ways on how to promote your products and services to them.
One of the best ways to make this happen is to collaborate within fluencers. Nowadays, many people are starting to put their trust to their favorite influencers. A recent study shows that engaging in influencer marketing can spike up one’s brand image and even profits. In today’s article, we are going to explore the different reasons why this marketing strategy works.
Influencers Are Easily Relatable
People follow the influencers that they like based on their personal tastes and preferences. It means that they identify with these individuals whenever they click on the follow button on different social media platforms of their top influencers. They can easily relate to these influencers, which is why they are most likely to love the brands that the former are promoting.
Consumers Trust Influencer Messages
A recent study shows that 63% of consumers trust influencer messages compared to the statements made by brands. The reason behind this is that the consumers see influencers’ words to be more reliable. They believe that the influencers will provide honest feedback and review about the available brands in the market. At the same time, the consumers also believe that brand messages are somehow self-serving.
Influencers Can Drive Real Revenue
A large number of consumers will purchase products or available services because of the recommendations of the influencers. This is the reason why companies should maintain excellent relationships with the top influencers in their area of operations. Once this happens, there is a high possibility that a particular brand’s revenue can go up because of influencers’ posts. In fact, these influencers can even add affiliate links to their posts.
Working With Influencers Does Not Cost Much
The rates, terms, and conditions in working with influencers may vary from one another. While the costs for brand promotions through influencer marketing may not be fixed, there is one thing that is sure that it is the fact working with them is way cheaper than engaging celebrities. Brands can even work with influencers by simply sending gift packages or certificates. However, it is essential to assess the level of the popularity of an influencer, as well as her prior brand engagements, to have an idea on the type of proposal to give to her.
Influencers Are Real People
As already mentioned above, these famous influencers are easily relatable. They do not only post about the brands that they like or work for.Instead, they allow people to have a peek of their personal lives. As a result, their followers begin to admire them even more. At the same time, influencers can react, engage, and talk to their followers. The more they do this, the more they gain the trust of the latter.
Indeed, people trust people and not brands. If you are planning to grow your business in your chosen industry, it is best to learn how influencer marketing works.